World's first site-specific Sherlock Holmes experience opens with a murder mystery in Bugis, Singapore
The real deal
Officially licensed with the Conan Doyle Estate, featuring exclusive never-seen-before content.
Licensed by
Venue Partner
THE 221B SOCIAL
Come Alone. Leave With Your New Partner in Crime.
11 November 2026 | From 6.30 PM | Bugis Street
WHAT IS THE 221B SOCIAL?
A mystery to solve. People to meet. A story worth telling.
An evening of clues, conversations and unexpected connections awaits. Join fellow detectives to investigate a murder mystery across Bugis, then unwind over treats and good company.
Whether you're here to crack the case, make friends or meet someone special, the game is afoot!
Step into the world of Sherlock Holmes, follow clues through the streets of Bugis and connect with fellow investigators along the way.
The evening begins with introductions and an icebreaker, followed by the Sherlock experience and relaxed mingling at the pop-up lounge.
ONE TICKET. A WHOLE EVENING OF EXPERIENCES.
Your S$22 ticket includes:
Sherlock Holmes Experience: A Study in RedWorth S$29
Photobooth experience at Standard Photo StudioWorth S$15
Matcha and Banana Pudding at Creamie SippiesWorth S$15
Sherlock Holmes Exclusive Tote bag Worth S$21
Total stated value: S$80
Your event price
S$22
HOW THE EVENING UNFOLDS
6.30 PM | The Investigation Begins
Registration opens. Collect your official employee pass and prepare to enter the world of Sherlock.
7.00 PM | The Arrival of Our Distinguished Guests
Welcome our distinguished guests and fellow investigators to the scene.
7.00–7.15 PM | A Word from the Authorities
Opening remarks to set the evening's investigation in motion.
7.15–7.30 PM | Breaking the Ice
A light-hearted icebreaker to help fellow investigators get acquainted.
7.30 PM onwards | The 221B Social: The Game Is Afoot!
The Sherlock experience begins. Follow the clues, put your powers of deduction to the test and discover who you might meet along the way.
8.30–9.00 PM | The Case Continues… Over Conversation
Return to the pop-up lounge for relaxed mingling, new connections and a little post-investigation intrigue.
A Sherlock story, with you as the main character
A real-world adventure
Hunt the killer through the buildings and streets of Bugis.
Exclusive merchandise.
Take home licensed merchandise, included in every game.
How The Sherlock Experience Works
01
Buy Tickets
Pick your game and date, then book online in a couple of taps
02
Meet at 221B
Begin your adventure at 221B Bugis Street (if you know, you know)
03
Ready, Set, Go!
The game is afoot! You will be guided via your mobile phone - no app download required
04
Solve the Case
Can you beat Sherlock to the solve? Exclusive rewards await you at the end
Hear What Our Players Say
Fantastic experience playing this on Sunday - we played in two groups and it was so intense as we were competing. Super fun. You can also do it in a more collaborative and relaxed way but the group I was in wanted the real immersive crime scene experience. We competed the game within around 1.5 hours. It wasn’t crowded but Bugis is really the perfect venue - lots of mazes and bridges and paths to explore. The game was fully sheltered throughout. Lots of good vendors that I will definitely go back to visit!
JZtay
TripAdvisor
An immersive experience and atmosphere made fun by Staff Jamie who stayed in character from the beginning of our journey till the end when we returned to the start location. Clocked in our steps while having fun working our brains and being detectives for a day! The interface was also super user friendly and instructions were easy to understand. Got a free gift at the end and a cute employee ID, worth the money! Best for couples or small groups so you don’t solve it too quickly ;) 10 out of 10 stars!
Mel W
Trip Advisor
Sherlock by Hidden brings escape room experience into the outdoors with a clever blend of heritage, placemaking and interactive mystery solving. The set design is well done. If you enjoy solving mysteries with a fun twist, this is worth checking out.
Cheryl Wong
Google Review
Immersive, clever and incredibly well executed The Sherlock Holmes Experience is such a refreshing take on exploring Singapore. The combination of storytelling, physical clues, AR and VR is seamlessly integrated and genuinely adds to the investigation rather than feeling gimmicky. It keeps you curious, observant and thinking throughout, while discovering Bugis from a completely different perspective. Creative, interactive and very well thought out. Definitely worth experiencing.
Maxine Tan
Trip Advisor
221B Bugis Street: A Study in Red Review Launching from a wonderfully atmospheric, themed Sherlock consultancy office inside Bugis Street, A Study in Red turns the mall into an open-world crime scene. Armed with case files and your phone, you follow a 16-waypoint trail winding through Bugis+ and Bugis Junction. The gameplay brilliantly blends physical environmental clues, audio logs, and digital sleuthing. It takes about 1.5 to 2 hours to complete, keeping you moving without feeling rushed. Your employee pass even doubles as an F&B discount voucher. It’s an exceptionally clever, immersive alternative to standard weekend shopping.
Sarfraz Qureshi
Google Review
We went in a big group of 9 and played in two competitive groups - it can be as intense as you make it!! Very well thought of and we enjoyed the little pitstops at the partner merchants with discounts. Great way to “discover” the Bugis area again as a Singaporean.
Eening L
Trip Advisor
A very fun experience, something to do on a random free day. Relatively easy to do but still engaging and entertaining. Will do other events with in the future! Polaroids to commemorate solving the case!!
Paulus Bayu
Google Review
This was really fun! We got to explore Bugis while still having ample time to solve the mystery. The little detours was what made this so memorable! The best part was it was indoors! Would recommend!
Noe Noe
Google Review
A fantastic live experience around the malls in Bugis. The Sherlock Holmes conversations via message and calls, as well as the real life immersive nature of dealing with vendors makes this much more engaging than normal ‘escape rooms’. My husband and I loved completing the clues. You also get bonus discounts for plenty of vendors across the malls too. I’d highly recommend.
Sasha Hardman
Google Review
Featured In
The world's first official Sherlock Holmes experience is coming to Bugis
Murder mystery in Bugis: Can you solve the case in this new Sherlock Holmes adventure game?
Location
Frequently
Asked
Questions
What can I expect from the evening?
The 221B Social is an evening of clues, conversations and unexpected connections. You'll meet fellow detectives at a light-hearted icebreaker, then follow clues through the streets of Bugis in A Study in Red, a real-world murder mystery guided by your phone. The night ends with relaxed mingling over treats at the pop-up lounge.
Where do guests meet?
Guests meet at 221Bugis, 261 Victoria St, Level 2, #02-142 Bugis Street, Singapore 189876. Registration opens at 6.30 PM. Refer to this link for step by step directions to find the meeting point.
What time does it start, and how long does it last?
Registration opens at 6.30 PM on 11 November 2026. Opening remarks and the icebreaker run from 7.00 PM, the Sherlock experience begins at 7.30 PM, and the evening wraps up around 9.00 PM with mingling at the pop-up lounge.
What's included in my ticket?
Your S$40 ticket includes the Sherlock Holmes Experience: A Study in Red, a photobooth experience at Standard Photo Studio, matcha and/or DIY Banana Pudding at Creamie Sippies, and an exclusive Sherlock Holmes tote bag to take home. That's S$80 worth of experiences for S$40.
Do I need to come with a partner or friend?
No. Come alone and you'll have the chance to get acquainted with fellow detectives at a light-hearted icebreaker before the investigation begins.
What's the age range?
The 221B Social is for guests aged 18 and above.
Why are there Male and Female tickets, and what happens if the numbers aren't balanced?
We're aiming to balance the event. Tickets are first come, first served, and anyone who doesn't make the split will be refunded.
Is the experience indoors or outdoors?
This experience is held indoor and is air-conditioned, taking you on foot through the Bugis Street Market, Bugis+, and Bugis Junction.
Will food and drinks be available?
Your ticket includes matcha and/or DIY Banana Pudding at Creamie Sippies. Your 221B Employee Pass (provided at registration) also grants you special perks and discounts at select partner vendors. Refer here for an updated list of vendors.
Do I need to interact with real people?
Yes. You will be greeted by on-site personnel at the crime scene, before setting off in pursuit of clues. During the experience, you will also find and interact with participating retail vendors who will provide physical items needed to advance the case.
What is your refund and cancellation policy?
Places are limited and we're keeping the evening balanced. If we can't balance the numbers, you'll receive a full refund.
Can't make 11/11? Play on another day
Regular tickets from $19, without the 11/11 promos and discounts
2 hours
Suitable for 13+
Bugis Town
The world’s first officially licensed Sherlock experience played in the real world
The Official Sherlock Experience is brought to you by Singaporean gaming studio HIDDEN, working closely with the Conan Doyle Estate, to bring Sherlock Holmes to life in Bugis Town.
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